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Marketing | School of Economics, Finance and Management | University of Bristol

Corporate branding: the marketing perspective. The future of marketing.


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Back Matter Pages About this book Introduction This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts.


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Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century. Advertising brand branding marketing. Editors and affiliations.

The Future of Marketing: Critical 21st Century Perspectives

Follow Us. Fostering exploration and excellence in 21st century schools. Social Share: LinkedIn. Sponsored By. Download Full Report.

Table of Contents

Schools have a critical role in equipping students for the 21st century workplace, which will require a mix of soft and hard skills for success. What strategies and techniques can educators implement in the classroom to support the development of these skills? The need for education systems to evolve along with the demands of the global economy is certain. But the question of how to implement this change at the classroom level is less clear.

The Economist Intelligence Unit EIU embarked on a research programme, sponsored by Google for Education, that explores the strategies that are most effective for developing 21st century skills and how technology can support such efforts.

The Future of Marketing

In this report, Fostering exploration and excellence in 21st century schools , we discuss the findings of our research, which includes a global survey of 1, teachers and administrators from 16 countries around the world. Financial Services.

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